KEKE FOR REVLON
Can confidence be both unstoppable and personal?
That’s the question at the heart of this bold, cinematic campaign for Creme of Nature’s Argan Oil Leave-In Conditioner, starring none other than Keke Palmer.
As the brand’s first-ever Chief Brand Officer, Keke brings more than star power. She brings connection. Authenticity. A legacy that mirrors the journey of a new generation—young African Americans embracing natural beauty on their own terms. In partnership with Creme of Nature, she’s helping shape the brand’s future with a focus on innovation, community, and the celebration of textured beauty in all its forms.
For Creme of Nature, this campaign marks a strategic evolution: deepening its cultural resonance and expanding its reach to a younger audience that craves both performance and personality in their products.
Set between a smoldering, stylized “Fireworld” and the quiet intimacy of a bathroom setting, the film follows Keke as she reveals her trusted haircare secret.
This duality isn’t just visual. It’s emotional. It’s the balance between boss energy and everyday realness, between commanding attention and keeping it 100. It’s this resonance that makes Keke the perfect face of the brand: aspirational yet familiar, polished yet personal.
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Associate Creative Director & Video Editor